Telenor Group is one of the world's major mobile operators that builds on 160 years of telecom experience.
Telenor is a leading telecommunication company that offers a full range of services: mobile, fixed
and data, to more than 3.5 million active subscribers in Bulgaria. As of end of September 2016, the
company's services are available to 99.92% of Bulgaria's population, covering over 97.15 % of the
country's territory, and Telenor 4G network covers approximately 76% of the population.
Telenor contacted No Limit with a request for a web application for their Christmas marketing
campaign. The campaign commonly known as tlnr.bg is one of the most popular corporate social
activity of the company within the borders of Bulgaria. The application’s idea consisted of users
uploading short video stories from their mobile devices and share them with friends within the reach
of Telenor’s services. After a certain period of time a on a lottery principle Telenor would pick
winners that would be granted material prizes.
Telenor has more than 210 million mobile subscriptions and 36,000 employees in 13 countries in Europe and Asia.
What No Limit accomplished.
No Limit was chosen as referred partner for the project by DDB. The web application consisted of
admin panel containing metrics regarding the campaign. The metrics were derived by vital data
gathered from the people using the application. The application also had integration with Google
Maps API. The Facebook integration made it possible for the users to freely share their video stories
as well as other people’s video stories. The Google Maps API made it possible to visualize where
exactly was the video taken by visualizing the country map with the various cities and video stories
popping out at the locations.
During the development of the project the team working on the application have come up with
innovative and efficient solution for data gathering and storing. Although there were some issues
during the development stage the team managed to deploy the project within the initial time and
scope and provide support during the testing and go live version of the application.
How No Limit helped.
After successful completion of the project Telenor had experienced great conversion rate from non-
users to users. They have gained awareness for their new products and services. Telenor have also
gathered valuable data that provided them with real customer data that was used for better decision
making regarding the marketing strategy of the company.